Can I create a multi-page survey in NarraFirma?

No, you can’t. Not being able to group questions into pages in NarraFirma was a design decision. Asking somebody to tell a story (and then reflect on it) is a different category of interaction than asking somebody to answer factual questions, and this leads to different requirements, thus:

  • Individual questions on a factual form usually stand alone. But with a story form, questions often build on previous questions, and certainly on the story itself. So the story form has a need for coherence, or a continuity of context, that most surveys don’t. For example, when you can’t see your story anymore, it’s hard to answer questions about it; it doesn’t feel “present” to you.
  • Because telling a story is more revealing than answering factual questions, people tend to want to evaluate the entire form before they decide to participate. When they can’t see the whole form up front, they seem to tell more distant stories, to be safe. For example, when I plan to use a story form in a group session, I make sure people have a chance to look over the forms before they start sharing any stories, so they can see what they will be asked to reflect on. People need the same transparency on the web.
  • People filling in a story form tend to look back over their form when they’re finished, and sometimes change their answers, or even the story itself, because the questions make them rethink the experience as they go along.
  • When you ask someone to tell you a story, it’s important to avoid having them feel like they are being tested, judged, interrogated, or asked to perform. A typical web survey with separate pages and a progress bar may be familiar, but it tends to make people feel that they are ticking off tasks, not having a conversation. From what I’ve seen, this leads to “just the facts” stories and “am I doing it right” performance over reflection.

All of these things combine to make me want to give people the freedom to move about the entire story form quickly and easily. I know that most web survey forms have “back” buttons, but I’ve also noticed that a lot of people don’t use them. That’s why I decided to make NarraFirma story forms one-page affairs. I’ve seen people react to them like they do paper forms: they scroll down to the bottom and back up again very quickly, evaluating the situation they are in; they tell their story and answer the questions, and at the end they usually scroll back up and down some before they are ready to submit the form. I think this design gives people an experience that feels closer to the negotiations that go on during a conversation where stories are shared.

Of course, not everybody agrees with me about this. Some people think the one-page form doesn’t look as professional. Some think its length turns people away. I think if your story form looks too long, you’ve got too many questions, and/or you haven’t yet found the questions that people want to answer!

However, if you disagree with me on this point, you can collect stories using other surveying software and import them into NarraFirma through a CSV (spreadsheet) file.

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